The importance of signage and wayfinding in metropolitan areas is a huge undertaking that can be quite complicated when trying to create maps, iconography and typography that is not only legible and easy to understand, but that also speaks to the residents of that city.
Be it signage for a storefront or wayside, clarity, user experience, and absorption of the message at hand is the ultimate end goal.
New York City has recently launched an ongoing effort to change its wayside signage.
The immense challenges involved have included creating modernized signages, with fonts and icon sets that appeal to a huge multicultural population.
One also ask if therevare any social psychology research studies for the New York area, on wayfinding and what people respond best to.
I attempted to redesign a wayside signage for the bus stop at Broadway and Waverly. It was quite a challenge, because I had to figure out the most effective, clear and attractive way to do this.
I appreciate the London city waysign redesign for pedestrians, and decided to go with that style for my template.
The minilith design appealed to me for this design because of the wide sidewalk space available at this bus stop.
In considering fonts, I chose serif-style fonts because I wanted to depict the unique and historical aspect of this part of town, while still maintaining a contemporary look. I used a combination of Trajan color and Segoe UI historic.
I also felt that people should have a sense of where they are graphically, and included a 3D Google map. I preferred the look of the 3D map over its 2D counterpart because of its depth, and the fact that the end user can actually see the building, parks and street layout from a photographic, real life view. I was left hoping and wondering that perhaps this sort satellite based map should be used for wayside navigation.